We're seeking a driven and seasoned Senior Email, SMS, and In-App Notifications Marketing Specialist to join our team. This role involves crafting and executing strategies across multiple channels, ensuring our messaging aligns with business goals and resonates with our customers. The successful candidate will have strong project management skills, attention to detail, and the ability to analyze data to optimize performance.

Responsibilities:

• Develop and implement multi-channel marketing strategies (email, SMS, and in-app notifications) that includes promotional campaigns and transactional messages
• Create compelling and effective copy for each channel, ensuring all messages adhere to best practices in grammar, tone, and style
• Coordinate with our design team to create visually engaging images for each channel
• Analyze campaign performance across all channels, providing insights and actionable changes to drive campaign performance and scale
• Employ A/B testing strategies across all channels to improve open rates, click rates, conversions, and overall engagement
• Work collaboratively with other teams to ensure all messages align with company branding and business objectives
• Ensure messages across all channels follow industry policies and best practices

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• Proven work experience as a multi-channel digital marketing specialist or similar role
• Significant hands-on experience with HTML and content management systems (experience with customer.io or similar tools preferred)
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Exceptional written communication and copywriting skills
• Outstanding project management and organizational abilities
• An analytical mindset and interest in using data to optimize/scale marketing strategies and tactics
• Excellent understanding of marketing concepts and metrics, such as sender score, deliverability, and sender reputation
• Knowledge in graphic design is a plus
• Highly self-motivated and detail-oriented with the ability to manage multiple initiatives to deadline
• Prior experience at a startup is a plus

The Senior Email, SMS, and In-App Notifications Marketing Specialist will play a key role in driving the business's growth. They will be instrumental in reaching our customers through multiple channels, and their work will have a direct impact on our company's success.